The Air Jordan 3 Retro 'Seoul 2.0' (2025) redefines the iconic Air Jordan 3 silhouette by celebrating the vibrant culture and dynamic spirit of Seoul, South Korea. This release pays tribute to the city's rich urban landscape and its growing influence in the sneaker and streetwear world, blending traditional design elements with modern aesthetics.OverviewFeaturing a premium leather and nubuck upper, the Air Jordan 3 Retro 'Seoul 2.0' integrates a sophisticated palette of off-white, black, and striking red accents that reference Seoul’s urban vibrancy. The signature elephant print overlays, a hallmark of the Air Jordan 3, are present on the toe cap and heel, adding texture and a nod to the model’s heritage. Red detailing appears on the Jumpman logo, heel tab, and midsole accents, symbolizing energy and passion. The sneaker is finished with a white midsole and a translucent icy outsole, enhancing both style and grip. Inside, the sockliner features custom graphics inspired by Seoul’s cityscape, creating a culturally immersive experience. This iteration combines timeless design with cultural storytelling, making it a coveted piece for collectors and enthusiasts alike.Key Highlights• Premium Leather and Nubuck Upper: Combines durability and luxury with a refined color scheme that honors Seoul’s modern aesthetic.• Classic Elephant Print Overlays: Maintains the Air Jordan 3’s signature design detail on toe and heel for authentic heritage appeal.• Vibrant Red Accents: Strategically placed on Jumpman logos and midsole to symbolize Seoul’s energetic urban culture.